On Creativity in the Age of Machines
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Essay·January 5, 2025·10 min read

ON CREATIVITY IN THE AGE OF MACHINES

We need to stop asking whether AI is creative and start asking what creativity even is — because the answer will determine what it means to be human in the coming century.

The question haunts every creative professional right now: if a machine can generate a painting, write a novel, compose a symphony — what am I for? The anxiety is real and deserves a serious answer, not reassurance. Let's try to actually think through this.

WHAT CREATIVITY ACTUALLY IS

Creativity is not the production of novelty. If it were, a random number generator would be the most creative thing in existence. Creativity is the production of meaningful novelty — new combinations that serve human purposes, communicate human experience, or expand the range of what humans can feel and think.

By that definition, AI systems are not creative yet. They can recombine, extrapolate, and generate fluently. But they do not have purposes. They do not have experiences. They do not know what it means for something to matter.

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